Diego Soroa


Becoming an Exponential Organisation

Beyond Digital Transformation, the Fluid Organisations.



More about Diego



We are in the early stages of the 4th industrial revolution

With the emergence of exponential technologies such as Artificial Intelligence, Robotics, Drones, Genomics, Clean Energy etc., this new industrial revolution will hugely impact society, organizations and individuals alike; and its consequences will not only be greater than in previous industrial revolutions, they will be felt faster than ever before.


Diego’s purpose is to help organizations thrive by leveraging new technologies and opportunities.

After winning the Singularity University Global Impact Competition in 2013 and the Entrepreneur of the Year Award in 2006 he successfully launching a number of startups, he became a Singularity University Ambassador and co founded Exponential Euskadi to conveil the massive importance of the exponential mindset, the disruption protocols and the new organisational tools.


Extensive experience coaching and consulting worldwide organizations identifying massive oportunities. 

 Builds and advises organizations around the world about how to implement the right disruptive innovation strategy, helping them navigate and execute disruption in their industries, instead of being disrupted by others.



Diego has extensive experience working with organizations across the globe.

Recognized and awarded by prestigious institutions around the world.

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Diego is a regular speaker at public conferences and private company events, where he shares his experience, knowledge and passion.




We invited Diego Soroa – Rise.works CEO – to introduce the logistics team to the development of new disruptive technologies . A 90 minutes of impactful and inspiring speech based on exponential organizations!


Title at Ernst Young (Spain).

“ Diego Soroa exceeded our expectations. He is a creative fountain, mind blowing“

Begoña Apellido

Position at Sareb (Spain)

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Certified by ExO as Head Coach, Speaker, Trainer, Advisor, Disruptor, Ambassador

Singularity University Ambassador and Global Solutions Program Graduate

h3 style="text-align: center;">Global Impact Competition Winner

Entrepreneur of the Year Award

Diego is also actively contributing to the state of the art on organizational transformation, “Exponential Organizations”.

Now, Diego is working on a new book called “Transform”. Since the best-selling book “Exponential Organizations: WHY new organizations are ten times better, faster, and cheaper than yours (and what to do about it)”, organizations all around the world are trying to implement the ExO model. ExO is considered the new innovation model allowing organizations to adapt themselves for the Fourth Industrial Revolution, and “Transform” will show them how.




Diego Soroa

Co-Founder and CEO of /rise works, he is an award-winning innovator who has inspired and advised organizations around the world to design and implement disruptive innovation strategies for various industries including finance, retail, insurance, transportation, etc.

Over the past 5 years, Diego has been working alongside Salim Ismail and Francisco Palao, authors of Exponential Organizations, and The Exponential Transformation, on innovative projects and tech-startups worldwide. In 2015, Diego joined the ExO Mouvement as one of the foundational ExO Coaches He participated at the first ExO Sprint, a 10 week methodology created precipitate the global transformation of businesses. He since became ExO Ambassador, Certified Speaker, Head Coach, Trainer and Disrupto and became one of the most relevant members of with Exo Works, Exo Lever, Fast Track Institute and Rokk3r.

He previously founded several companies including Cuantics Lab, the first creativity lab in Spain. In 2019 he co-founded Rise.Works, a new venture to help large organizations and distributed ecosystems rise to their highest collective potential.

Diego also founded an Architecure and Design Firm, a Biomimicry Association, and Exponential Euskadi.

In addition, Diego works with leading business schools and universities, such as Singularity University and IE Business School teaching entrepreneurship, disruptive innovation and exponential technologies.

Diego has been honored with several prestigious international recognitions and was granted the Entrepreneur of the Year award by Bilbao Town hall, and the Global Impact Competition winner Award form Singularity University.

Diego studied at CEU San Pablo, Escuela Técnica Superior de Arquitectura de Madrid, Illinois Institute of Technology, and the Global Solutions Program at Singularity University.

He is Associate Professor at IE and Universidad de Alcalá.


Interested in having Diego speak at your event or helping to transform your organization?

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