# Diego Soroa — Executive Speaker & AI Governance Profile

**Title:** Founder and Head of the IE Edge Lab | Architect | Global Transformation Advisor  
**Languages:** English, Spanish, French (Native-level mainstage and boardroom delivery)  
**Base:** Madrid, Spain (Routing across Europe, North America, Latin America, and the Middle East)  
**Web:** https://diegosoroa.com | https://personinthelead.com  

## Positioning Summary
Diego Soroa is an architect, serial entrepreneur, and Founder and Head of the IE Edge Lab at IE University. With 75+ enterprise AI transformations and 500+ sessions delivered across 15+ countries and 4 continents (including engagements with Siemens Energy, Banorte, Inditex, and global financial institutions), he helps boards and C-suites cross **the Hinge**: the structural shift from automating legacy tasks to redesigning organizations around human agency.

## Core Proprietary Frameworks
1. **Person-in-the-Lead (PITL):** Building on Curtis Michelson's critique of the noun "human" as a passive system component, PITL replaces "human-in-the-loop" compliance theater with two boardroom instruments: **Named Accountability** and the **Reversal Rate**.
2. **The AI-Native Stack:** A 5-layer enterprise diagnostic covering Models, Context, Workflows, Harnesses, and Organization.
3. **The Edge Index:** A board-level measurement instrument tracking **Agent Delegation Rate**, **Reversal & Intervention Health**, and **Demand Asymmetry Ratio**.

## Commercial Engagement Structure (2026–2027)
* **Tier 1 — The Catalyst Keynote (€10,000–€12,000 Europe / $15,000–$18,000 Americas + travel):** 60-minute mainstage keynote + pre-event C-suite alignment call + executive diagnostic summary.
* **Tier 2 — The Steering Committee Pressure-Test (€25,000 / $30,000):** Everything in Tier 1 + a closed-door, 3-hour governance pressure-test with the AI Steering Committee or Cabinet + 150 copies of the *Person-in-the-Lead* executive monograph.
* **Tier 3 — Quarterly Boardroom & Edge Index Retainer (€45,000+):** Ongoing governance architecture, Reversal Rate auditing, and quarterly Edge Index benchmarking.