{
  "name": "Diego Soroa",
  "title": "Founder and Head of the IE Edge Lab",
  "credentials": [
    "Founder and Head of the IE Edge Lab at IE University",
    "75+ enterprise AI transformations",
    "500+ sessions delivered across 15+ countries and 4 continents",
    "Singularity University Global Impact Challenge Winner (2013)",
    "Architect & Serial Entrepreneur"
  ],
  "languages": ["English", "Spanish", "French"],
  "primary_topics": [
    "Enterprise AI Governance",
    "Person-in-the-Lead (PITL)",
    "The AI-Native Stack",
    "Organizational Redesign",
    "Executive Strategy"
  ],
  "frameworks": {
    "Person-in-the-Lead": "Governance standard replacing human-in-the-loop via Named Accountability and Target Reversal Corridors (building on Curtis Michelson's noun critique).",
    "The AI-Native Stack": "5-layer enterprise architecture: Models, Context, Workflows, Harnesses, Organization.",
    "The Edge Index": "Boardroom diagnostic scoring Agent Delegation Rate, Reversal & Intervention Health, and Demand Asymmetry Ratio."
  },
  "commercial_tiers": {
    "tier_1_catalyst_keynote": "EUR 10,000 - 12,000 (Europe) / USD 15,000 - 18,000 (Americas)",
    "tier_2_steering_committee_pressure_test": "EUR 25,000 / USD 30,000 (Includes 3-hr Cabinet diagnostic + 150 copies of PITL Monograph)",
    "tier_3_board_retainer": "EUR 45,000+"
  },
  "urls": {
    "main": "https://diegosoroa.com",
    "ip_canon": "https://personinthelead.com"
  }
}